Stepping into the future of real estate, Emaar Properties, which is an international developer of some of the most iconic real estate developments, including Burj Khalifa and Dubai Mall, has launched its newest digital innovation, the VYOM, a self-service real estate resale platform. Dubai’s Smart City Vision and VYOM’s Roleform. With the revolution in every field, with all industries going digital, Emaar is coming into the spotlight of real estate technology, introducing the platform, which is going to make the process of purchasing and selling properties much easier, simplified, and safer.
What is VYOM?
The online property resale service developed by Emaar is called VYOM, and through VYOM, homeowners and investors can list, manage, and advertise their Emaar properties online and sell it without involving the services of a broker or other middlemen. It is the concept of the resale store sharing with everything in one place, where the users get verified and can connect to other prospective buyers or tenants directly. The project is a part of the global trend of non-cash-first real estate management and transactions, following the trends of e-commerce, fintech and smart cities.
Simplicity and Transparency
VYOM addresses many pain points that have traditionally hindered real estate transactions in the UAE and other major property markets:
1. Self-Service Listings
Via their VYOM dashboard, the property owners have a chance to construct listings, post high-resolution images, craft descriptions, and establish asking prices.
2. Real-Time Interaction
Buyers can contact sellers or request property viewings without going through a broker. A built-in chat and notification system enables swift responses.
3. Secure Transactions
The platform also verifies all the listings and user profiles with Emaar, which considerably limits the possibility of fraud or misrepresentation.
4. Price Transparency
Listing on the site allows sellers to see market trends and the listing of their rivals, getting more insight into the value of their property, and buyers to compare prices without being hit by additional charges.
5. Global Access
VYOM is not just limited to UAE residents. It is accessible to all Emaar property owners worldwide, serving its vast international customer base.
6. No Brokerage Fees
One of the platform’s most attractive features is its ability to bypass the traditional 2–5% agent commissions that can significantly eat into seller profits.
Why the Name “VYOM”?
VYOM is a Sanskrit word which implies the universe or infinite space. It indicates the platform’s wide-range vision: to provide property owners with unlimited control, access, and potential to manage their investments as they wish.
Leadership Vision to Empower the Homeowners
Mohamed Alabbar, the Founder of Emaar Properties, stated that VYOM is not just a platform. It is not just a revolution in the thinking process of the people regarding real estate- it has placed it in the hands of the homeowner by providing him with transparency, autonomy and exposure to the international buyers.
Such an attitude conforms to the reason why Emaar has been innovating, along with being customer-centric and spearheading digital transformation. The platform not only significantly simplifies the process of reselling but also suggests that the company realises the evolving consumer demands of the digital age.
Bridging the Gaps in Traditional Real Estate
Emaar developed VYOM in response to growing consumer frustration with traditional real estate processes, which are often:
- Slow and bureaucratic.
- Non-transparency in pricing.
- Reliant on third-party agents who do not necessarily always operate in the best interest of the client
- Costly, with commissions reducing both buyer and seller margins.
- VYOM eliminates these frictions by allowing direct, digital-first control over property listings and transactions.
How VYOM Works?
1. Registration and Verification
Users register with their Emaar property details. The platform uses existing ownership records to verify eligibility.
2. Property Listing
Sellers can list their units with photos, location maps, amenities, and their desired price. They can also edit listings in real time.
3. Lead Management
Interested buyers or tenants contact the seller directly via the platform. The seller receives notifications and can respond immediately.
4. Viewing and Negotiation
Property showings are coordinated through the platform. Buyers and sellers can negotiate pricing within VYOM’s secure messaging environment.
5. Digital Documentation
In future updates, VYOM aims to support digital contract generation, document uploads, and escrow integration.
Dubai’s Smart City Vision and VYOM’s Role
Dubai has long aimed to become the world’s smartest city, with initiatives like:
- Dubai Land Department’s blockchain-based property registry
- Digital title deeds
- Online transfer services
VYOM is perfectly aligned with this national agenda, giving residents and international investors access to fast, paperless, and transparent real estate transactions.
Market Context and Demand
The UAE property market, in particular Dubai, has seen a positive trend, especially in the year 2024, where the resale volume was at a record level. Growth in the area of foreign investment, as well as expatriates owning property, has necessitated high demand for:
- Faster property turnarounds
- Transparent valuation methods
- Reduced dependency on unregulated agents
- Online tools for managing investment portfolios remotely
VYOM provides a solution to all of the above, offering global investors and local homeowners alike a modern way to resell and manage their Emaar properties.
Comparing VYOM with Traditional Brokerage
| Feature | Traditional Broker | VYOM by Emaar |
| Fees | 2%–5% commission | 0% commission |
| Speed | 2–6 weeks | 1–2 weeks |
| Transparency | Often limited | Full listing & pricing visibility |
| Buyer-Seller Interaction | Indirect | Direct |
| Documentation | Manual | Soon-to-be digitalized |
| Security | Depends on agent | Verified by Emaar |
Real Estate Industry Reactions
Industry insiders and real estate investors have widely welcomed the move:
- Property tech experts believe this could disrupt the UAE brokerage model, urging agents to offer more value-added services to stay relevant.
- Developers may feel pressure to create similar platforms or lose digital-savvy clients to Emaar’s ecosystem.
- Investors, especially overseas clients, appreciate the ability to manage their properties and sales without travelling to the UAE.
What’s Next for VYOM?
After the successful launch of VYOM as a digital property resale platform, Emaar has revealed exciting upcoming features that will make the platform even more powerful, efficient, and investor-friendly. These improvements are a part of the vision of VYOM to be a complete real estate ecosystem, not only serving sellers and buyers but also all the landlords, tenants, and long-term investors. To understand exactly what each of these new functions will provide, we can take a closer look:
1. Rental Listings
Currently focused on resale, VYOM is set to expand its scope by enabling property owners to list their homes for rent, without agents or third-party platforms. This feature will:
- Allow owners to determine the terms of rental, rates and availability.
- Avoid broker fees, which run 5-10 per cent of annual rent.
- Provide a straightforward, no-frills landlord-tenant interface, which will make it well-suited to both individual landlords and corporate property investors.
2. Smart Pricing Tools
One of the biggest points in real estate is pricing. Overpricing delays deals; underpricing leads to losses. VYOM’s upcoming Smart Pricing Tools will leverage Artificial Intelligence and machine learning to:
- Analyse current market trends, location-based demand, and historical sales/rental data.
- Recommend optimal listing prices for both sales and rentals.
- Highlight price adjustments based on market rate and buyer behaviour.
- The tools will enable the user to make data-driven decisions rather than use guesswork or unproductive agent recommendations.
3. Digital Contracts
VYOM plans to integrate digital contracts with legal compliance built in. This means:
- It enables buyers, sellers, landlords and tenants to create, access and sign online contracts.
- There will be in-built checks in the contracts to ensure that they conform to Dubai Land Department rules or any other relevant real estate legislation.
- E-signatures will be legally binding, and the users will get the auto generated digital copies as a record.
- The change will save on huge paperwork, human error, andthe speed at which deals will be finalised.
4. Escrow Integration
Real estate transactions often involve large sums, and trust is a critical factor. VYOM’s escrow integration will bring an extra layer of security by:
- Enabling buyers or tenants to deposit money into a neutral third-party escrow account.
- Holding funds securely until both parties fulfil contract obligations.
- This is done by only releasing the funds after conditions are satisfied title transfer or move-in.
- The system will shield both parties against fraud or misunderstanding, and it is in line with the best practices in property dealings globally.
5. Portfolio Management
For investors with multiple Emaar properties, VYOM will soon offer portfolio management features, allowing them to:
- See and monitor their entire resources on one screen.
- Keep track of the rent income, occupancy rates, resale value and ROI.
- Get market intelligence and recommendations.
- Set performance goals and get notified if properties are underperforming.
This feature transforms VYOM from a transaction platform into a real estate investment command centre.
Eastern Housing UAE: A Prime Opportunity for Investors and Renters
Looking for a real estate company in UAE? Eastern Housing is a perfect partner to buy a home for first-time homebuyers, families, and investors. We have an extensive collection of rental and ready to move properties, benefiting both buyers and investors in need of immediate occupancy. Being a part of the growing urban environment of the UAE, it fits the smart city objectives perfectly.
Conclusion
Emaar’s introduction of VYOM is not a mere business move but a strategic move following the changing global trends in real estate and technology. In digitising every step, they champion transparency and speed. And in supporting both resales and soon rentals, they aim to build a complete property ecosystem. This platform will become a standard to which other developers will follow, not only in the UAE but worldwide across real estate developers. VYOM makes Emaar again prove its image of a leader in luxurious living, intelligent infrastructure, and customer innovation.
